Move over Bellingham Herald, competition has arrived via the Internet for weekend open houses in the Bellingham, WA & the greater Whatcom County area. Realtors are starting to advertise their open houses on their own web sites instead of with the local print media all the time.
The Broker I work for has already gotten ahead of the curve by advertising all of the companies Bellingham open houses right on the home page of the Muljat Group’s web site. The traffic & hits on the new open house page has been tremendous and overtime, as the public gets use to the idea, the traffic will build. When ever you can check out weekend open houses on-line on a Tuesday or Wednesday, you are providing a better service to the public, who normally have to wait until the paper comes out on Sunday morning. Instead of the little ad in the paper that you can barely read, you can now get the full information, lots of photos, and you can map your tour.
Eventually, some entrepreneur will create a web site that serves the entire Whatcom County open houses market displaying open houses to the public. They could make the service available to any local Realtor advertising weekend open houses in the Whatcom County area. They could also make it available to for sale by owners and really provide a service that is needed in the market place today.
As a Realtor in the local market, I can definitely see a niche that is currently being filled only by the local newspaper. Unlike the newspaper though, a new Whatcom County open house site could provide a lot more detail about the home and provide up to 15 photos. With the paper you get a small ad and maybe a photo in the Sunday open house section. They also put the ad copy on line under the company’s web site’s open house section.
It is a little frustrating with the high cost of advertising in the local paper and I think it would be a great alternative medium for local Realtors to advertise weekend open houses. Once traffic on the website increases, the proprietor could sell adverting on the site to off-set the expense of promoting the site in the local paper, thus keeping Realtors costs to a minimum. I don’t think it would replace the ads in the local paper, but who knows with way the internet has proceeded. It would just be nice to have a great alternative with a much richer medium for buyers and sellers.
With the shelf life of a daily newspaper being so short and the internet being a never ending vehicle…maybe change is in the wind. At some point a local open house site will come on-line and provide a service that is really needed right now and give the Bellingham herald a run for their money. That would be a very welcome change when it does happen. I think it will be hard to beat with all the information one could provide to the to the viewing public through a top notch web site.
Visit Bellingham weekend open houses on my local real estate site.
Jerry Campbell - Muljat Group - Bellingham, WA 98225 - Bellingham WA Real Estate