Home Builders Downsizing Floorplans
Puget Sound, WA - When the U.S. housing market hit the skids, home builders in our area that thrived by offering large homes and expensive amenities began to rethink their home designs with an eye toward making smaller, less costly homes.
Three years into the downturn, that trend appears to be intensifying, as many builders scramble to make their wares palatable and affordable to new home buyers and compete with a market full of resale homes and deeply discounted foreclosed homes also on the market. The problem with builders shrinking their floor plans, is the basic fact they actually make less money on the new home because hard costs like lot prices, permit fees and sub contractor prices haven’t moved much at all.
Puget Sound home builders are taking steps, as the industry seeks to stem losses due to falling home prices, tighter mortgage lending standards and skittish buyers. New home sales fell in August to the slowest pace in 17 years, while the median sale price fell 5.5 percent, but on the plus side sales were up 5.5 percent.
The trend in smaller homes is a reversal of more than two decades of expanding floor plans, during which median size single-family went from less than 1,600 square feet to more than 2,200 square feet.
That steady drive by home builders to deliver increasingly bigger homes peaked during the housing boom. Derided by some as McMansions, these super-sized homes packed with amenities helped drive up home prices even more.
Beyond competing with preowned homes on the market, declining home prices have also made it less profitable to build large homes. Builders need to factor in much more into the equation of building and marketing a home a lot more today than in the past ten years.
The only way to respond to the lower price environment … is to make the home smaller. As you kind of reduce the floor plan size, we’re getting back to more the way things were historically, kind of undoing the excesses, not just from a price perspective but home size and fewer amenities.
In my Bellingham real estate market, a builder I work closely with, had to re-evaluate the size of homes and amenities in them to make them more affordable towards their demographic market of empty nestors and retirees. After a thorough evaluation of their market they have made the required adjustments to meet the price point that would attract those buyers, without sacrificing quality.
In some markets of Seattle I’ve seen homes, while smaller, feature large open spaces, a so-called great room often linking the living room and dining room area that might have previously been walled off. The homes also have a two-car garage standard and storage space.
Sometimes the builder has to look beyond just the square footage and instead focus on the utility, efficiency and flexibility of the home. It’s all about creating a niche and differentiating your home from the competition. You could have a three-bedroom, 2,500 square-foot single-story home and all you had was wide hallways and bigger rooms. It wasn’t really giving (buyers) the utility.
The bottom line is that builders need to first get back to the basics: What people can afford is the type of home they’re going to buy. If you can add a few extra items to set yourself apart and still have decent margins on the sale, then consider yourself lucky.
Builders will continue to build smaller houses and that’s a function of price, because financing is more difficult to get today.
Home buyers’ tastes, possibly influenced by tighter mortgage lending, are also helping drive the changing trends in new homes.
Big formal entries, high ceilings and lavish light fixtures are also not as high a priority among many buyers these days. In the mid to lower range newer homes, fewer buyers are opting to upgrade from a standard laminate kitchen counter top to a granite counter top.
Builders have also had to downgrade the level of amenities and finishes built into its showcase homes, to reflect the base price of homes.
With move-up buyers, for a long time everybody wanted the biggest house on the biggest lot with the best view and all of the options. What we’re seeing today are instead homes being built instead with a lot fewer options and the size of home considerations.
Jerry Campbell - Muljat Group - Bellingham WA - Ferndale Homes For Sale