Canadian Newspapers Unite for 2010 Olympics
Seven of the largest Canadian media companies including CanWest have come together as a consortium to share news and resources for the 2010 Vancouver Winter Olympics.
These media giants represent 49 daily newspapers across Canada, including the Vancouver Sun and Toronto Star, will band together for the purposes of advertising and news sharing to give 3.5 million daily subscribers (35% of all daily readers in Canada) the same exact viewpoints, because everyone knows people’s information needs are best informed by a single, omnipresent voice!
Seven publishing companies, representing 49 daily newspapers in Canada, have taken the unprecedented step of forming a coalition to package and present Olympic news and advertising, beginning with the 2010 Winter Olympics in Vancouver.
The group includes CanWest Media Works, Torstar Corp., Gesca, Metro International SA, FP Canadian Newspapers LP, Transcontinental Media and Brunswick News Inc.
“This consortium is a first for the Canadian daily newspaper business in Canada,” Dennis Skulsky, president of CanWest Media Works, said in a statement. “We’re excited by the concept and by the opportunity to develop some strong and enduring partnerships with national advertisers and agencies with this unique endeavour.”
CanWest publishes dailies across Canada - including the National Post, Montreal Gazette, Vancouver Sun and Vancouver Province.
“This enriched coverage of Olympic news and information leading up to Vancouver 2010 and beyond will be welcomed by Canadians from coast to coast,” said Jagoda Pike, publisher of the Toronto Star, property of Torstar. “Daily newspapers are the perfect medium to provide the in-depth and ongoing coverage of the people, places and events involved in the many facets of the Games.”
Advertising sales for the newspaper group will be handled by the Sport Media Marketing Group. Principals in this firm have “extensive experience in Olympic television sales and production,”the newspaper consortium said.
“This innovative initiative by 49 of Canada’s leading daily newspapers will deliver a circulation of 3.5 million and an estimated reach of 35 per cent of Canada’s adult population, while their online sites add an additional 17-per-cent reach,” said Jim Byrd, chair of SMMG. “This combination provides greater reach than any television network and offers advertisers a superb tie-in to ongoing interest in the Olympics between now and London 2012.”
The consortium will produce two special publications this summer. “A Celebration of Canada’s Olympic Athletes” will be published on July 1, Canada Day. On Aug. 8, it will publish “One Year to Beijing,” in reference to the 2008 Summer Olympics.
Music, food, wine tasting, arts and crafts fair and fun are all part of the annual Loganberry Festival July 29 and 30 at the
Lynden, WA - The annual